Sustainability at Our Core: Changing the Tide of Deforestation, One Piece of Furniture at a Time

Did you know that an area of tropical forest the size of Switzerland was lost last year due to deforestation? Shockingly, researchers estimate that approximately 11 football pitches were lost every MINUTE – a devastating reality that threatens biodiversity and contributes to global warming. These staggering statistics can easily overwhelm us, but at Homewood, we are passionate about doing our part to change this tide, one piece of furniture at a time.

In the face of climate change, we understand the responsibility to make a positive impact on the environment and the communities we serve. Through our unwavering commitment to sustainable manufacturing practices, we seek to preserve our planet for generations to come.

The fight against deforestation

Forests are the lungs of our planet, playing a vital role in absorbing carbon dioxide and releasing oxygen. Yet, deforestation continues at an alarming rate, causing irreversible damage to ecosystems and threatening countless species. At Homewood, we are deeply aware of the urgent need to address this crisis. By partnering with the Working for Water Programme (WFW) and utilising alien-invasive woods, we not only contribute to removing harmful species from South African indigenous environments, but we do not contribute to the global issue of deforestation.

Our use of alien-invasive woods, including Blackwood, River Red Gum, Sugar/Spotted Gum, Camphor, and Cottonwood helps to remove these water-thirsty species from South African ecosystems, as well as providing us with the best material for unique and stunning pieces of sustainable furniture. Each creation celebrates the intrinsic natural beauty of the timber, with its knots and variations in the grain telling the compelling story of the tree.

A life cycle of sustainability

At Homewood we strive to minimise waste by ensuring that no part of the wood is discarded. Even the off cuts find purpose in our “smalls” range, featuring serving boards and planters. We aim to reduce our environmental footprint while offering beautiful and functional items that make the perfect gift or addition to your kitchen.

Find our range at your nearest Homewood showroom. 

Local job creation

Every piece of Homewood furniture is lovingly handcrafted in the Lidgetton community, situated in the KZN Midlands. We take immense pride in being one of the biggest employers in the area, recognising the significant impact our operations have on the community’s well-being. Through training and upskilling, we empower our factory staff to ensure that each piece of furniture meets the highest durability standards.

Why Homewood?

Our dedication to sustainability is driven by a profound belief in the power of collective action. We invite our customers to join us on this journey towards a greener future, one that takes both people and environment into account. With each Homewood sustainable furniture purchase, we can turn the tide on deforestation, and the loss of precious biodiversity.

Choosing Homewood means aligning with a brand that values sustainability at its core. By selecting our handcrafted sustainable furniture, you invest not only in timeless beauty and exceptional quality but also in a brighter, more sustainable world.

Together, we can create spaces that inspire, uplift, and safeguard our beautiful planet.

(Cover image by Unsplash)

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